Choose the right comparison set
Start with businesses serving the same audience and needs. Include nearby alternatives and a few aspirational examples. Let your team correct the list: a search result is a candidate competitor, not proof of direct competition.
Record evidence with a date
Track published offers, review counts, ratings, visible content and public social activity. Record the source and observation date. Search positions depend on location and query, so a single search does not establish a market-wide rank.
Improve your positioning
Look for an underserved audience, an unclear service explanation or an opportunity to make the buying process easier. Compare pricing alongside value and availability. Test a proposition with customers before making major changes.
Connect the next step
Send a missing page idea to the SEO workflow, a channel test to ad budgeting and a content opportunity to social planning. Review changes weekly using fresh evidence.
Find a useful starting point for your business.
Bring your goals and evidence to Keaton and build a practical action plan.
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