The rules of working together

Terms of Service

Practical terms for using Keaton’s AI advice, connected services and owner-approved automation.

Effective October 14, 2026
01

Agreement and eligibility

These Terms of Service form a binding agreement between you and Keaton and govern your access to the website, consultations, dashboards, connected services and automation features. By creating an account or using the service, you agree to these Terms and our Privacy Policy. You must be at least 18, able to form a contract and authorized to act for the business whose information you provide.

02

The service

Keaton is an AI-assisted business information, recommendation and workflow platform. Features may include website, marketing, sales, customer-service, hiring, finance, inventory, scheduling and travel tools. Features, integrations, limits and availability may change, and previews or waitlist items are not commitments to release a feature.

03

AI output and professional advice

AI-generated information can be incomplete, outdated or wrong. You must independently review output and decide whether it is suitable for your business. Keaton is not a lawyer, accountant, tax adviser, investment adviser, employment agency, medical provider or other licensed professional. Nothing in the service is legal, tax, accounting, investment, employment or other regulated professional advice. Consult qualified professionals where appropriate.

04

Your account and business data

You are responsible for accurate account information, safeguarding access and activity conducted through your account. You retain ownership of information and content you submit. You grant Keaton a limited, non-exclusive license to host, copy, process, transmit and display that content solely to operate, secure and improve the service and fulfill your requests.

  • You must have all rights, permissions and lawful bases necessary to provide business and third-party data.
  • Do not upload unlawful content, malware, trade secrets you are not authorized to disclose or highly sensitive regulated data that Keaton has not expressly agreed to handle.
  • You are responsible for notices and consent required for call recording, marketing messages, applicant data, employee monitoring and customer information.
05

Connections and approved actions

When you connect a third-party account, you authorize Keaton to access information within the permissions shown during connection. Connected providers have separate terms, privacy practices, availability and limits, and Keaton is not responsible for their services.

  • Keaton generally begins with read-only access when available.
  • Before an external write action—such as publishing, sending, spending, ordering, booking, editing or responding—Keaton will request your approval unless you have deliberately configured a standing automation rule that clearly describes its scope and limits.
  • You are responsible for reviewing approvals, budgets, recipients, content, legal requirements and business consequences. You can revoke a connection, though completed actions may not be reversible.
06

Acceptable use

  • Do not violate law, another person’s rights or a connected provider’s rules.
  • Do not deceive, impersonate, harass, discriminate, send unlawful spam, manipulate reviews, make prohibited employment decisions or create misleading advertising.
  • Do not bypass limits, interfere with security, probe the service, distribute malicious code, scrape at unreasonable volume or use Keaton to build a competing model or service without permission.
  • Do not use output or automations for high-impact decisions about employment, credit, housing, insurance, healthcare or legal services without meaningful human review and all legally required safeguards.
07

Plans, billing and cancellation

A seven-day premium trial begins only when you choose Start free trial. No credit card is required and no automatic charge occurs when it ends. After seven days, add a card and subscribe to unlock the platform. Saved work is retained; opted-in alerts may continue with a notice that details require a subscription.

Free, pay-as-you-go and subscription plans may have different limits and features. Prices, included minutes, usage charges and renewal terms are shown before purchase. Subscription fees recur until canceled. You authorize Keaton and its payment provider to charge applicable fees and taxes. Except where law requires otherwise, fees already paid are non-refundable. You may cancel future renewal through Settings; cancellation takes effect at the end of the current billing period.

08

Intellectual property and feedback

Keaton and its licensors own the service, software, branding and related intellectual property. Subject to these Terms, Keaton grants you a limited, revocable, non-transferable right to use the service for your internal business purposes. As between you and Keaton, you may use output generated for you, subject to third-party rights and applicable law; similar output may be generated for others. Feedback may be used without restriction or compensation.

09

Suspension and termination

You may stop using Keaton at any time. We may limit or suspend access to protect users, connected services or the platform; respond to suspected fraud, abuse or legal risk; enforce these Terms; or address unpaid fees. We may terminate the service or your account with notice when reasonably practicable. Provisions that by their nature should survive will survive termination.

10

Disclaimers and limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE AND OUTPUT ARE PROVIDED ‘AS IS’ AND ‘AS AVAILABLE,’ WITHOUT WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OR THAT RESULTS WILL BE ACCURATE, AVAILABLE OR PROFITABLE. You remain responsible for business decisions and approved actions.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, KEATON WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, LOST PROFITS, LOST REVENUE, LOST DATA OR BUSINESS INTERRUPTION. KEATON’S AGGREGATE LIABILITY ARISING FROM THE SERVICE WILL NOT EXCEED THE GREATER OF $100 OR THE AMOUNT YOU PAID KEATON IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. Some jurisdictions do not allow certain exclusions, so portions of this section may not apply.

11

Indemnity, disputes and general terms

To the extent permitted by law, you will defend and indemnify Keaton from third-party claims arising from your content, connected data, approved actions, unlawful use or violation of these Terms or another person’s rights. Before filing a claim, each party will give the other written notice and try in good faith for 30 days to resolve it informally. The law and courts governing any unresolved dispute will be identified before paid plans launch and reflected in an updated version of these Terms. You may not assign these Terms without consent; Keaton may assign them as part of a reorganization or business transfer. If one provision is unenforceable, the remainder continues. These Terms, the Privacy Policy and plan-specific terms are the entire agreement for the service.

12

Changes and contact

We may update these Terms as the service changes. We will post the revised version and provide additional notice when required. Continued use after the effective date means you accept the updated Terms. For questions, use the Help Center in your dashboard.